NRCC Gearing Up for 2014
House Republican campaign group triples digital team for 2014
By Chris Moody, Yahoo! News | The Ticket
The National Republican Congressional Committee on Tuesday will announce its new digital campaign team in preparation for the 2014 midterm elections, tripling the number of aides focused on online advocacy.
The new members, according to a forthcoming memo from NRCC Chairman Rep. Greg Walden, include Danielle Varallo, who worked on Mitt Romney’s presidential campaign in 2012; Chris Georgia, former digital director at the American Action Network; and Todd Carney, a former political advertising fellow at Google.
“I’m proud to introduce what is now the largest digital team in NRCC history—a group of operatives with expertise in Web design, ads, analytics, videography, graphic design, copywriting and messaging,” said Walden in the statement. “Heading into the 2014 election cycle, the NRCC made a strategic decision to invest heavily in our Digital Department and we’re determined to help set new standards for Digital both on the Right and the Left.”
House Republicans in 2012 trailed Democrats in online fundraising, Roll Call reported on Monday. According to the report, the Democratic Congressional Campaign Committee raised $49.3 million online last year, which represents more than 30 percent of its total fundraising efforts, and it ultimately outraised the NRCC in total by $28 million. In January alone of this year, the DCCC raised more than $1 million online, DCCC spokesman Jesse Ferguson told Yahoo News.